Author Archives: theodoreleuck

Bananas Today For Tomorrow.

After a couple months of researching the company Chiquita Banana I’ve learned about their rise, fall, and ability to withstand over time. Do I have all the answers they need to survive and have longevity? Simply put, no. I can … Continue reading

Posted in Uncategorized | Leave a comment

Social Bananas

With today’s growing technology world, companies need to invest in the social media aspect of advertisement. The world is quickly turning into one that is ran through the internet. A huge way people stay connected is by social media outlets … Continue reading

Posted in Uncategorized | Leave a comment

International Bananas

Since inception, Chiquita Bananas has targeted the world as their demographic. The bananas are grown mostly in Costa Rica so even right off the bat they are a part of multiple counties. It has been their idea to reach out … Continue reading

Posted in Uncategorized | Leave a comment

World Wide Chiquita

Chiquita Banana is world wide. Everyday millions of people eat their bananas from all over the world. Now that Chiquita has introduced their Fresh Express salads they are now enjoyed by 20 million people each week. That is a staggering … Continue reading

Posted in Uncategorized | Leave a comment

Feeling Blue? Good!

Branding is very important to the Chiquita Banana family. When you think of a blue sticker you think of Chiquita, right? Well that didn’t just happen over night. It took many years of branding to get people to correlate their … Continue reading

Posted in Uncategorized | Leave a comment

Problemas del Banana

Throughout their hundred year lifespan, Chiquita Banana has weathered some storms. As do many companies when they are around for a hundred plus years. They have grown since inception and learned how to solve problems as they arise through the … Continue reading

Posted in Uncategorized | Leave a comment

The Chiquita Way

Chiquita Banana has been around for over a hundred of years. Since the beginning they have been working on become an elite company. Branding has been very important to the Chiquita family.  They wanted to become a front runner of … Continue reading

Posted in Uncategorized | Leave a comment

Consumer Consumption

When in comes to bananas world wide there is only one name that can be considered the superior brand. Chiquita Banana has been the banana company that has been around the longest. While overcoming a huge disappointing year in 2008 … Continue reading

Posted in Uncategorized | Leave a comment

The Chiquita Value

Values are necessary for every company to have. When it comes to Chiquita banana they continue to keep their values up high. Chiquita was the first company to brand a banana in 1944 which was introduced as a band at … Continue reading

Posted in Uncategorized | Leave a comment

Going Bananas for Chiquita Banana!

This historical, century owned company has made it’s mark on the world. Chiquita Banana has it’s roots dug into the market of produce. From way back into the 1870’s where an American sailor named Captain Lorenzo Dow Baker sailed to Jamaica … Continue reading

Posted in Uncategorized | Leave a comment